Do you have thousands of subscribers on your email list, and getting a great return on your email marketing? Then, this video is not for you. But if you are starting on building your email list and getting little return from your email marketing. Then this article is for you!
Implementing email strategies that have a good return is crucial for the success of your business. You CAN use email effectively – even with limited resources.
Seem too good to be true?
Great Email Campaigns Start With Email Newsletter Subscriptions
Before you can have a thriving email campaign, you have to have people who want to receive what you’re putting out there.
A really awesome email campaign starts with great content. But before anyone can read that content, you need a way to get it into your audience’s hands. And that means you need to build a strong email newsletter subscription base. Without it, your great email workflows will just sit in your Autoresponder, not getting read and not soliciting the business you need to drive revenue. So let’s start from the beginning, WHAT kind of content to create and WHERE to distribute that content.
You can create “How to do” videos, Showing how to do something or making an educational video or PDF, Create a contest or a giveaway or information with the latest breaking news in your niche.
Then, where should you promote your great content? Well before the internet, marketers took the shotgun approach. Please do NOT do this! today with the internet, use the Sniper approach. in today’s marketing, you can be super specific on your targeting. Before the internet, copywriting was essential in order to entice someone to buy a certain product. But today, You already know who will be interested in your product or service. All you need to do is to make a video or a picture and give out a discount code. “15% off today” use this code to get this product”
Where should you find these costumers? Well, start with your current database of subscribers on social media and emails. When you talk on events make sure to promote your newsletter, and put a Call to action on your website and your personal email signature. This is a good place to start. However, My absolutely best and most effective way of growing my subscriber base is with paid advertising for my email campaign. Here, it is many places to go with Facebook, Google even Pinterest. However, You need to know how to start marketing with facebook and google. It is a fantastic place but you need to be compliant and know how to do it and their rules. For me, the absolute best place to start growing my email list is with a company called UDIMI. I will put a link in below to Udimi. UDIMI is a SOLO Ad platform. Then, what is a Solo AD? SOLO Ads are email ads; this is a selling email through which you’re promoting your offer to other peoples email lists. So here you can buy an email ad from people that have thousands of subscribers. This is my GO TO platform for people that are starting email marketing.
So. once you got the subscribers, what is the best strategy?
With emails, you will be able to dissect your contact list into segments and then talk to them at the right moment in time. For example:
For contacts who are just learning about your brand, you’ll want to build trust and authority with emails.
For contacts who are further down your pipeline, you can talk about specific products or services and highlight how they solve buyer problems.
This unique ability to talk to prospects at the right time with the right message is unparalleled.
Without this tool in your marketing arsenal, your inbound marketing efforts will fall flat – I can guarantee it!
With the right software (i.e., Sendlane, Link below), you can segment your email workflows to different categories within your email list and creating targeted messages.
What types of emails should you send?
– you should send content and educational emails.
– Story based emails.
The most important is to variate your emails. One day a short punchy email. then the day after a long story based email. Then a content-based email with an offer.
Do not send offers every day, but focus on great content, then spice up your email with an offer from time to time.