Are you always consistent with your business and receiving consistent leads, attention, and growth?
If so, read no further, This blog post is not for you!
To be consistent is far easier said than done. Even though it really is three simple stages. The challenge is that this needs to be done consistently in order to be effective and for you to reach success. However, I hope with this blog post I will be able to provide you some ideas for you to be consistent over time with your business. It’s one thing to know that blogging 1-3x a week can help you increase traffic. It’s another thing entirely to actually sit down and make that happen. Here are 3 key stages that can help you develop consistency. Trust me, these 3 simple Stages are all you need for sustainable, consistent marketing.
Stage #1: Be Brutally Honest!
You’ve got to be Brutally honest with yourself. A lack of self-awareness will lead to all kinds of problems in your marketing, business, and life in general. It’s best to be aware of your weaknesses and play to your strengths. Too many of you are developing marketing strategies that don’t work for you. They’re overly ambitious and written with rose-colored glasses. That whole, shoot for the moon and even if you miss you’ll land among the stars, the thing doesn’t cut it in the marketing world. Be brutally honest. That’s how you become successful. What are you capable of producing each week? Look, if you’re a solopreneur or freelancer, that might not be a lot. You’re wearing a lot of hats, and it’s unfair to expect yourself to pull off outrageous marketing on top of that. Know your capabilities. Then do that.
Stage #2: Set Your Priorities (& Stick to them!)
As entrepreneurs, there are a ton of things that get in the way of a productive day. And even if you didn’t have any fires to put out, the day would still be filled with all sorts of work. If your day is anything like mine, you could be rocking sales one minute, then lost in the drudgery of administrative work the next, only to follow that up with a client meeting. All of these things have to get done. And most of the time, you don’t have control over it. Clients call, deadline arrive suddenly, new leads come in, a contractor falls through… When these things happen, it requires your immediate attention. And, consequently, that time you set aside for blog post writing gets filled with something more urgent. It’s time to set your priorities. While you can’t escape the daily fires that need to be put out, you can create a productive time to work on marketing. It just requires you making it a priority. For me, I do all my marketing work on Sundays and get it ready for the upcoming week. Does that mean I may miss a few brunches or bonfires? Unfortunately, yeah. But it also means that I can write and create without worrying that a client is going to email me, a team member will need me or a new lead will need my attention right away. If you want control of your marketing consistency, you’ve got to make time for it.
Stage #3: Try to Get Ahead in Production
The best thing that I’ve done for my marketing recently has been getting a month ahead in my blog posts. Not having to do that every week is a load off my plate. Did I have to block everything out for a few days, miss an episode of Game of Thrones and turn down some fun times with friends? You bet. But was it worth it? Absolutely. Too many of you are being reactive with your content, instead of proactive. It’s time to move marketing from the Important and Urgent to Important and Not Urgent. Not only will it make you more productively, but it’ll reduce some of that stress and anxiety publishing your marketing content makes you feel.
What do you think about these tips for marketing consistency? I know it’s easier said than done, but these 3 steps are really all it takes to keep that content flowing. Let me hear your thoughts on the subject in the comments below!
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