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Top 3 email marketing mistakes

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Your business needs revenue. It’s no big secret. And now that you’ve finally bought into the whole marketing idea, you wonder why it’s not producing results for your business. You’re not alone. Plenty of business owner struggle with sending emails that bring results.

While each business has different challenges, you can find some common mistakes many make. Today, we’re going to talk about the top three email marketing mistakes. And you’ll get tips to make sure that you never make them again.
#1: Creating Bad Headlines
This happens to the best of us. I still miss the mark with amazing headlines sometimes. It’s hard. It takes time. But when you craft a compelling headline that opens the email, it makes all the work worth it.
The email headline is the most important element in the email. Why? because it is the headline that entices the subscriber to open the email. If the subscriber does not open the email it is no point to send the email. The headline is the one part of the email that you should focus the most at, and spending the most time at. Making sure it is enough interesting for the subscriber to open.
I use the so-called “The 25 Variations Brainstorm”. to make the headline. And it’s as easy as it sounds. Once you finished your email, absorb the story you just told. Then brainstorm 25 variations of a headline variation that works. Now you should have several good headlines and at least one or two amazing ones.
#2: Selling the product
I notice many marketers are selling the product in the email. “go and buy this” and telling all the features and great stuff about the product in the email. The thing is, you are not going to sell the product in the email. It is way too early to sell the product. The sales page or sales video will do this job much better than you ever can do in a single email. Your job with the email is to “Sell” the click. Period! You have one goal. And that is to get the subscriber to click the link. If you selling a product, the link ends up on a sales page. Then it is the sales page Job to sell the product. NOT your email!
#3: Not mixing up.
I notice that many emails I got are either only about promoting a product or only a long email with great content. You should mix up your email. One day you send a short punchy email with a promotion. The next day a long story based email. Then the day after a mid-size email with a link to a blog post.
Your newsletter should be mixed up with three types of emails. Content, Relationship Building and Promote Offers (Sales Emails)
Go and check out my go-to email autoresponder. Go and check out this HERE!

To People Who Want To Retire, But Can’t Get Started.
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